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We see a lot of pre-packaged, so-called "standardized" online marketing packages for SEO. They should be avoided at all costs. Not only can these waste time and money -- it can actually hurt your website in the long run.
If you are thinking about working with an SEO company, they should be transparent, have a clear track record, offer customized planning and pricing and long-term planning.
With internet access now available on a myriad of devices, mobile-friendly content is crucial for connecting with users as well as ranking in search results. In the last few years, responsive design has emerged as the primary method for addressing the rapidly growing mobile users by making websites mobile-friendly. But as the user experience evolves, simply having a responsively-designed website is not enough.
While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. The days of sending thousands of spammy, low quality backlinks is over - for pure whitehat methods at least.
Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.
As a business owner, you’ve probably noticed many of the core business ideas and strategies stay the same year after year. However, throughout the last couple of years technology and a surplus of information has changed the landscape for businesses. We can now reach our audience in essentially every corner of the world, anytime we want. And, we not only have the resources to connect with our audience, we also have the means to create personalized content for them.
Because of how quickly technology and information spreads it’s more important than ever to make sure you stay up-to-date on the latest business strategies, like the following five business strategies...
Let’s be honest. There’s no silver bullet with SEO. In fact, the complexity of SEO is in the overwhelming number of things you “must” do.
But who has time to check all the boxes on the SEO best practices checklist?
If there is one thing you cannot skip, it is keyword research.
The key to winning in the SERPs is to “punch your weight,” Debello's Sr. Product Manager says.
As a small business owner, you want to make sure you're in the best position to attract new customers. One of the best ways to do so? By kickstarting a digital marketing plan. Online marketing is more than just signing up for Facebook and creating a website (although those are two important aspects of it!). It's also a great way to promote your business without breaking the bank (i.e. no more roadside billboards) and can be easily measured.
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that growth is coming slowly. As such, list growth emerges as one of the top email marketing objectives for the year ahead, per the latest survey findings from Ascend2 and its Research Partners. Indeed, almost half – 48% – of the respondents to the survey said that increasing their email list size is one of their most important objectives, ranking as the third-leading priority.
7 SEO trends to watch for in 2016 1. Social Content Will Gain Prominence In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs. Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies.